Zucker Kommunikation – Social Media Newsroom


Zucker. expands tourism expertise with Curaçao PR account

29. February 2012

After a screening the Curacao Tourist Board chose Zucker.Kommunikation as their future PR agency. The aim is both a solid and unconventional tourism PR, which represents the Caribbean island Curaçao as incredibly beautiful and diverse destination for German tourists.

Berlin, 29. February 2012 – The Curaçao Tourist Board Europe gave his total account for PR in Germany to the Berlin based PR agency Zucker.Kommunikation. Therefore Zucker is responsible for the B2C as well as B2B communications for the Dutch Island in the southern Caribbean.

The collaboration begins with the presentation of Curaçao at the world’s largest travel fair, ITB in Berlin. Moreover, Zucker. is in charge of the traditional media relations, the organization of press trips as well as the planning and implementation of out of the ordinary campaigns in Germany.

With the Curaçao account Zucker. extends its competence in the tourism sector. Delightful in the view of the agency is the imaginative combination of modern PR instruments in a highly competitive travel market.

Zucker.Kommunikation convinced accordingly with creative thinking. “We consciously decided for Zucker.Kommunikation and against specialized travel agencies. The unconventional approach and expertise in the field of cross-linked public relations has impressed us right away,” says Edward Suares, marketing director of the Curaçao Tourist Board Europe.

Press contact:
Matthias Bonjer
Zucker.Kommunikation GmbH
Fon 030 / 247 587 – 0
Fax 030 / 247 587 – 77
E-Mail: m.bonjer@zucker-kommunikation.de
www.zucker-kommunikation.de
Torstraße 107, 10119 Berlin

Trend Report 2011: TV-Brands on Facebook

19. September 2011

  • Zucker.Kommunikation, Berlin, and Pilot, Hamburg, examined Facebook profiles of German Top TV ad spenders
  • Finding 1: Brands focus more on user dialog and service, activating fans becomes more challenging
  • Finding 2: Cross-Media linkage improved: The audience flow from TV to Social Web is on the rise

Berlin/Hamburg, 19. September 2011 – Berlin-based PR agency Zucker. Kommunikation took the +10k downloads of its latest Trend Report on slideshare as an opportunity for a makeover and an English version of it. In cooperation with digital agencies Pilot and buddybrand, the existing facebook profiles of the top 150 brands, in terms of German Free-TV spendings in the first quarter of 2011, were examined.

Key results are:

  • A radical shift towards dialog-centered communication strategies has taken place
  • A new, service-oriented approach in brand management has emerged (Service Brand)
  • Brands gained new fans massively (+22k), but lost significantly in terms of user engagement (-70%)
  • The share of users that is actively engaged with a brand rapidly declined from 4.3 to 1.5%

The „Trend Report 2011“ is the follow-up study of the analysis of large tv ad spender brands conducted in May 2010.

The report can be downloaded at: http://slidesha.re/puZaee

About Zucker.Kommunikation
Zucker.Kommunikation (http://www.zucker-kommunikation.de) is one of the leading, independent agencies for strategic brand public relations and communication based in Berlin, Germany. Since 1998 Zucker.Kommunikation provides its services to brands, corporations and institutions such as Altec Lansing, Direct Line, Blumenbüro Holland, C1rca, Foot Locker, Fleurop, Havaianas, Plantronics, PUMA and others. Both Matthias Bonjer and Oliver Kottwitz are the owner-managers. In the current PR-Ranking by Gerhard A. Pfeffer Zucker.Kommunikation comes in 5th among german lifestyle PR agencies. http://zucker.newsroom.eu

Contact
Matthias Bonjer, m.bonjer@zucker-kommunikation.de
Zucker.Kommunikation GmbH
Torstraße 107, 10119 Berlin
Tel: +49/30/247 587-0
Fax: +49/30/247 587-77

Zucker.Kommunikation wins PR budget for flowers and houseplants

29. July 2010

The Flower Council of Holland, marketing and promoting the sale of floricultural products from the Netherlands, establishes a new communication strategy and gives a significant PR budget for cut flowers and houseplants to the creatives of Zucker.Kommunikation in Berlin.

Berlin, 29.July 2010 – Zucker.Kommunikation wins yet another client in the sector of floral business, the Flower Council of Holland. Well-experienced in working with floricultural products, Zucker.Kommunikation is already covering the full PR-service for Fleurop AG since 2007. The agency succeeded in a nationwide pitch and managed to win the 6-digit PR budget on cut flowers and houseplants.

The Flower Council of Holland promotes the sale of floricultural products from the Netherlands on behalf of growers and traders who cooperate closely in the process. For the German market, the Netherlands are the biggest and the most important distributor of plants and flowers. Only a very small amount of seasonal flowers is actually grown and sold in Germany. Therefore, Zucker.Kommunikation will not promote a brand or the company itself but will rather aim to put the floral products into the spotlight.

The goal of the nationwide PR campaign will be to focus the emotional benefits of floral products, reminding the target group of the positive feelings a bouquet of cut flowers can invoke and drawing the attention to how much a home can benefit from the vitalizing effect of houseplants. Zucker.Kommunikation aims to realize this message by using an innovative mix of social media channels, prominent testimonials and classical print, tv and radio media.

Ed van de Genugten, International Marketing Manager at the Flower Council of Holland, is responsible for the new generic communication strategy, focusing clearly defined target groups. The implementation is lead by Frank Teuber, CEO of the Flower Council of Holland in Germany and in charge of the business sector Central Europe.

The Flower Council of Holland
The Flower Council of Holland promotes the sale of floricultural products from the Netherlands. The non-profit-business aims to maintain a general overview on the market situation for floricultural products in Europe. They support the sale of cut flowers, houseplants, garden and balcony plants on behalf of growers and traders. Based on the results of their market research the activities include marketing, advertising and PR strategies, promotion and events that help to maintain and increase the sale of flowers and houseplants from the Netherlands. http://www.flowercouncil.org/



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